Best email dating site
Best email dating site - Mature live chat
Nearly the entire template is clickable (you can tell from the big arrows on the right hand side).
How do you ensure customers are actually clicking through and converting from all of your personalized campaigns?
One of the single biggest mistakes marketers make is not emailing their customers enough.
You probably shouldn’t be sending 10 per week (I’ve tried it 😉 but genuinely think about your customers’ relationship with your business.
With those sort of numbers working against them, the most successful online dating sites focus on one key metric: ENGAGEMENT.
Without customer activation, new users certainly won’t become paying subscribers and without regularly engagement there’s no way they’ll stay one.
You know from your own experience that it’s easy to lose touch with updates and innovations from every business you interact with and email can help solve this for YOUR customers. I signed up on 21 February at 1.57pm and received a welcome email seconds later.
Less than 15 minutes after that I received this email: I’m not sure if the girl in question actually selected me as a candidate for her ‘date’ but, either way, this was a stellar campaign from How About We.
The key things you can observe here are: A final example I really like is the gamification of the ‘Yes or No’ option in this email from Badoo. The first thing you’ll notice is that online dating sites send far more email than your average online business.
This campaign is playful and completely different from the other emails you receive from Badoo or the other apps discussed here. By making the call to action a ‘game’ you are more inclined to click as the reader and clicking any of these links gives Badoo extra information to improve their future targeting as well as driving you back to the Badoo website. In a single week (between 14-21 March) I received 10 emails from Ok Cupid alone. My general advice for all online businesses is: don’t be afraid to email your customers.
The following great example from Zoosk is not only extremely personalized but uses a single call to action and a timeframe to add urgency and encourage engagement.
It’s unlikely that the match actually ‘expires’ but the email suggests that if I don’t respond within 24 hours then I will miss out. This is a great tactic and, in this paritcular case, encourages both parties to take action so as not to leave the other hanging!
Here’s an example of how I’m implementing a similar campaign for Vero (a Saa S application).